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Effective communications strategies to drive results

Gray Owl Strategy advises clients on communications strategies to build, protect and enhance their reputation. 

Founded in Nashville by award-winning PR counselor Jenny Barker, APR, Fellow PRSA, we help brands move from friction to flow through workable systems and clear messaging. 

Our ability to organize, distill, and simplify creates clarity to drive results. 

How can we help you? Get in touch

What We Do

We provide strategic communications counsel to organizations and individuals for a wide range of situations: 

How We Do It

The principles of great communication align with many of the traits of the Great Gray Owl (Strix nebulosa). Here are a few of the ways we strive to be like this wise creature: 

Jenny Barker, APR, Fellow PRSA

Jenny is a trusted PR and marketing counselor with more than 20 years of experience serving publicly traded companies, small businesses, and nonprofits.

She has held the Accreditation in Public Relations (APR) credential from the Public Relations Society of America (PRSA) since 2008. In 2023, she was inducted into PRSA's honorary College of Fellows, the profession's highest recognition of communications excellence, ethics, service, and leadership. She has served in multiple board terms for the PRSA Nashville Chapter and chaired PRSA's International Conference in 2023. 

Jenny began her career with Atkinson Public Relations, working with such clients as HCA, Pinnacle Financial Partners, Loews Hotels, and American Airlines, and went on to oversee PR for TriStar Centennial Medical Center (HCA's flagship hospital). 

She led PR and marketing for Gaylord Opryland Resort and Convention Center (one of Marriott International's largest hotels) from 2010-2018 before returning to PR consulting. 

A graduate of Lipscomb University, Barker has been recognized as a Nashville Emerging Leader Award (NELA) winner and in the Nashville Business Journal's 40 under 40. 

She has earned numerous awards from PRSA, the Association of Junior Leagues International (AJLI), the Tennessee American Hotel & Lodging Association (TH&LA), and the American Hotel and Lodging Association (AH&LA). 

Jenny served as president of the Junior League of Nashville during its centennial celebration (2021-2022) and has served on the boards of Oasis Center, Nashville Cable, and Monroe Carell Jr. Children's Hospital at Vanderbilt. She is active in the Rotary Club of Nashville. 

Jenny, her husband, and their preteen daughter live in East Nashville and enjoy general aviation, motorcycling, and travel adventures. 


Industry Experience