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Effective communications strategies to drive results

Gray Owl Strategy leverages communications strategies to build, protect, and repair your organization's reputation. Our proven ability to organize, distill, and simplify creates clarity to drive results. 


Founded in Nashville by Jenny Barker, APR, Fellow PRSA,  we help brands move from friction to flow through workable systems and clear messaging. 


How can we help? Get in touch

What We Do

We provide strategic communications counsel for a wide range of situations: 














How We Do It

The principles of great communication align with many of the traits of the Great Gray Owl (Strix nebulosa). Here are a few of the ways we strive to be like this wise creature: 




Jenny Barker, APR, Fellow PRSA

Jenny is a seasoned PR and marketing expert with over two decades of experience, specializing in serving publicly traded companies, small to mid-sized businesses, associations, and nonprofit organizations. She earned the Accreditation in Public Relations (APR) credential from the Public Relations Society of America (PRSA) in 2008, showcasing her commitment to professional excellence.


In 2023, Jenny was inducted into PRSA's prestigious College of Fellows—the highest recognition in the communications field for excellence, ethics, service, and leadership.


Jenny's career began at Atkinson Public Relations, where she worked with notable clients such as HCA, Pinnacle Financial Partners, Loews Hotels, and American Airlines. She later oversaw communications for TriStar Centennial Medical Center, HCA's flagship hospital. From 2010 to 2018, Jenny led PR, marketing, and community relations for Gaylord Opryland Resort and Convention Center, one of Marriott International's largest hotels, before returning to consulting.


A graduate of Lipscomb University, Jenny has received numerous industry and association awards and is a past recipient of the Nashville Emerging Leader Award (NELA) and the Nashville Business Journal's 40 Under 40 Awards.


Beyond her professional achievements, Jenny is deeply involved in her community. She was president of the Junior League of Nashville during its centennial celebration (2021-2022) and has served on the boards of the Oasis Center, Monroe Carell Jr. Children's Hospital at Vanderbilt, PRSA Nashville, Junior League, and Nashville Cable. Currently, she chairs communications for the Rotary Club of Nashville, serves as treasurer of the Nashville Chapter of PRSA, and regularly volunteers with Second Harvest Food Bank.


Jenny, her husband, and their daughter reside in East Nashville. They enjoy traveling, general aviation, and hiking with their dog, Piper.

Capabilities/Expertise

Industry Experience

Contact

jenny@grayowlstrategy.com

615-319-5857

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